Archive for Social Media

Pictures showing moments right before frightening incidents

 

Nobody knows if a historical catastrophe will happen seconds or even minutes away. All of the most frightening incidents have happened without any sign, they were all kind of spontaneous. Those incidents could be accidents, explosions, climate eruptions, mass shootings, or assassinations… All of them share a common effect: wrecking properties and destroying human lives.

Challenger, less than 2 minutes before exploding

January 28, 1986.

The legacy of one of NASA’s space shuttles exploded in midair, killing all seven crewmembers.

The last photo 30 minutes before the Las Vegas shooting

This selfie was posted on Facebook on October 1 2017 by Denise and Tony, a happy couple who traveled to Las Vegas to attend the Route 91 Harvest Festival. Just 30 minutes later, a gunman opened fire on the audience of 22,000 bystanders. 500 people were injured and 59 were killed. Denise died in her husband’s arms.

Lelisa Desisa and the Boston Marathon

The athlete Lelisa Desisa, won the Boston Marathon, on April 15, 2013. After 2 hours, 2 bombs exploded at the same finish line Desisa had so triumphantly crossed. The bomb killed 3 people and injured more than 300 people.

A mother and son’s final picture

Gary, the 15 year old son, is seen smiling with his mother Petra Langeveld in this last picture. On July 17, 2014, the two posted this selfie to social media at the moment the plane was taking off. 3 hours later,  296 passengers andcrew members of Malaysia Airlines Flight 17 were killed at the moment the plane flew over Ukraine.

John F. Kennedy on his final car ride

All of the people in the limo seemed happy, but unfortunately, at 12:30 p.m., bullets murdered President Kennedy and injured Texas Governor John Connally.

A Lebanese teenager with his friends

School friends are chilling out together in Beirut. Unfortunately, Mohammad al-Chaar, the Lebanese boy in the red hoodie, was a 16-year-old. The gold car in the background had a bomb inside it. A couple of minutes later after taking this photo, the car bomb killed 6 people.

The last minutes before the murder that launched World War I

June 28, 1914

Archduke Franz Ferdinand is seen in the backseat next to his wife, as they rode through the streets of Sarajevo in an open-topped car. This picture was taken just a few minutes before Gavrilo Princip assassinated the Archduke.

Hiroshima, just before the nuclear invasion

August 6, 1945

The USA flew and dropped a nuclear bomb over the Japanese city of Hiroshima. The bomb killed immediately 80,000 Hiroshima citizens. Due to nuclear radiations, thousands of other people were poisoned and killed, having 90% of the city vanished off the Earth.

 

Once the nightmare begins, it becomes hard to remember those precious moments oflife, love,and happiness

If you would like to see more interesting photos and events, click on our next article!

Cyberstalking: towards an obsessive society

 

[source: https://www.lumas.com/pictures/andreas_kock/stalker_iii-1/]

How much is too much attention?

Stalking is defined by Pathé and Mullen as « a constellation of behaviors in which an individual inflicts upon another repeated unwanted intrusions and communications ». For a long time, talking about stalking meant pinpointing a serious psychological disorder; to stalk, one had to physically and repeatedly follow his object of obsession. Today however, the stalking phenomenon takes an entire new dimension, infiltrating a new platform; the internet. We are witnessing an expansion of what we call cyberstalking (or online stalking), now troubling an entire society; the excessive following and watching happens online.

The internet: the new binoculars

It is a secret to no one that with the emergence of the internet and of social media came a new definition of intimacy. We are willing, along millions of people on the planet, to open the windows that lead into our lives, exposing thoughts, emotions and pictures that were once carefully kept private. But our desire doesn’t stop here. We are also willing to peak into other people’s lives, which often leads to trespassing their privacy. Here lies the paradox of cyberstalking: we allow people to stalk us and they allow us to stalk them. However, if we knew how many people obsessed over our posts, would we be as happy to share with them our experiences? A “like” figures one time on our pictures, a “seen” once on our stories, but how many times people see them again? How much time do they spend lingering on our posts? How many people do they show them to? All this is unknown information. By accepting a friend or a follow request, we put our lives in their hands; literally. But do we really know how trustworthy they are?

Here are some confessions of young people regarding their use of social media.

Social media; feeding our obsession

When it comes to stalking, whether it’s online or in real life, one thing is sure: obsession is always involved, always. That said, social media not only allows us to obsess over other peoples’ lives, but also sometimes creates the obsession or feeds it, helping it grow. We can think of two categories of possible targets. The first one contains celebrities, famous people, some who even make money out of peoples’ obsession. However, another target is possibly you, me or any human being who shares information online. When I say information, I mean any information really. In fact, even when a person isn’t active in terms of posting pictures and texts, his only participation (likes, comments, etc.) can be stalking material. Platforms such as WhatsApp can help a stalker track what times we are online or not, and this alone can feed his obsession. Facebook and Instagram give similar information about the times we go online. The term itself “last seen” reveals a lot. Seen by who? That is the question. Research shows that 24% of cyber stalkers are ex-lovers. This isn’t surprising since stalking is obsession themed. Nevertheless, this means that many brokenhearted people lie secretly behind their phones, watching their ex-lovers’ every move. Is social media making the healing process impossible? Can we ever really get over the ones we used to love when their intimacy is still within arm’s reach?

 

Suite à l’annulation de la Pride, la communauté LGBTQ+ fait entendre sa voix

Pour la deuxième année consécutive, l’organisation Beirut Pride, fondée par Hadi Damien, a organisé une série d’événements pour célébrer la Pride week qui devait commencer du 14 au 19 Mai. C’est la deuxième foi dans l’histoire du Liban qu’un événement directement relier à la communauté LGBT a lieu dans un cadre officiel. En effet jusqu’à ce jour l’homosexualité au Liban est encore considérée comme un crime et peut être punis jusqu’à 5 ans de prison (loi 534).

L’ouverture de cette semaine de fête a eu lieu à Haven for artists, ONG qui est une résidence pour artistes avec un café et workspace située à Mar Mikhael, avec un brunch et discussion sur les Transgender au Liban. Au grand étonnement de tous, l’événement à attirer plus de personne qu’attendu sois une 200aine d’attendance. Cette semaine devais être clôturer avec une soirée organisée à Radio Beirut, Mar Mikhael.

 

L’événement qui devait suivre était la lecture d’une pièce de théâtre française intitulée “Les Ogres” traduite en arabe. Malheureusement, elle fut censurée par la sécurité générale dut à son contenu très explicite et à la pression de groupe religieux extrémiste et lors de sa présentation, l’organisateur de Beirut Pride a été arrêter et mis en garde à vue pour 18h au centre de police de Hobeich.

 

Hadi a été soumis à deux choix : être emprisonner pour “encouragement de déviance sexuelle” ou accepter de signer un papier annulant tous les événements de la semaine. Cet incident a été suivie par un soulèvement générale de la communauté : bien qu’un avertissement a était lancer, certain événements ont quand même eu lieu avec l’aide d’autre organisation LGBT comme Helem, notamment une conférence à station Beirut pour sensibiliser la société aux problèmes auxquels font face les personnes de la communauté LGBT au Liban. Durant cette période de tension entre eux et les autorités, la communauté a su être forte et souder et a pu montrer qu’elle ne va pas laisser sa voix se faire étouffer par les pressions homophobes des partie religieux du pays.

 

Malgré tout il y’a eu plus de progrès durant les 3 dernières années au Liban concernant l’homosexualité que durant les 15 dernières années réunies. En effet depuis 2014, 4 personnes accusés d’homosexualité et trainés en justice on était libérer par les juges en disant que la loi 534, stipulant que “les relations sexuelles contre nature sont interdites”, n’est pas destiner à la relation entre personnes de même sexe mais au relation entre homme et animaux. De plus la Pride week a était précéder par un événement longuement attendu au Liban : les élections parlementaires. Un éveillement général a était ressenti car pour la première foi des candidats proposait dans leur program l’abolition de la loi 534.

 

Pour montrer leur solidarité avec la cause, l’ambassade des Pays-Bas et du Canada, comme plusieurs Bar à Beirut, on levé les drapeaux de la Pride le 19 Mai, jour international contre l’homophobie.

 

Bien que la Beirut Pride 2018 ne se soit pas dérouler comme prévu, la communauté LGBTQ+ ne cessera de se battre pour leur droit jusqu’à arriver à vivre sans que leur vie soit en danger.

What The Internet WON’T Tell You About Social Consumer

the social consumer

In recent years, with the growth of Internet, social media have become a virtual space that enables people to communicate, interact, and share their experience. As the frequency of using internet increases, the rate of social media use has also increased (Dryer, 2010). Due to the increase of popularity of social media, people nowadays spend more time on the internet leading to a change in the commercial life. Furthermore, customers use social networks to search for information, post feedback, and share their ideas with other customers and businesses. For this reason, companies started to develop strategies and alter social platforms to improve their brand images, increase sales revenue, and build relationships with their customers. Companies have designed entire departments committed to the design and control of social media within their organizational structures (Miller, 2009; Kelsey, 2010). Hence, in a commercial perspective, « consumer purchases are influenced strongly by cultural, social, personal and psychological characteristics » (kolter & armstrong, 2014, p. 164). Therefore, social media, a fundamental factor of the social characteristics, has a large impact on consumers’ behaviors and decisions.

Social media transformed people into users, and users into customers. Where few years ago the usage of Internet was bounded, now customers using this innovation can give feedback and create content through blogs and podcasts, YouTube, MySpace, Facebook, Twitter, Google+, LinkedIn, Yelp,Instagram, Snapchat, Tumblr, Pinterest and many others. The first step in the buying decision is awareness. Thus, customers before making a decision especially concerning high involvement products access information that they need concerning these products and services by means of social media. Indeed online social networks have profoundly changed the propagation of information by making it credibly and easy to share and digest on the internet (Akrimi & Khemakhem, 2012). As a result, social media provides an opportunity to promote and sell products. Undoubtedly, technology gives consumers the capability to explore products and judge them. Therefore, marketers work on offering social network platforms to add information about their products. These contents that contribute to the society should be designed to meet their needs. Mainly these contents posted through blogs, articles and wikis must be correct, accurate, easy and convenient. Many online consumers consider the social media sites as being beneficial and credible source for researching products. For example, customers search for store locations, compare prices, obtain product information, look for sales and offers. It is absolutely critical that companies display reliable and fresh information. Similarly, published contents must be up-to-date and guide targeted, current and potential customers to the right decisions by providing high quality information in order to meet their expectation and deliver the value proposition. When publishing valid and interesting content, customers will be attracted, delighted and satisfied. As a consequence consumers will trust valued information resources and they will become loyal customers in the future. These extra values help in increasing sales including online buying and in store shopping, maximizing profits, building image and strengthening reputation. Fuller et al. (2007) found that a favorable reputation can reduce customer concerns regarding a purchase, increase consumer trust and commitment toward the company and encourage online purchasing.

[embedyt] http://www.youtube.com/watch?v=k64WvqbkVUM[/embedyt]

On the other hand, social media provides a platform for people to engage with their friends and share their experience with other users. Correspondingly, companies are utilizing these platforms as another tool to influence customers. Before making a decision many customers read what other people think about a particular product using social media. One of the advantages of internet is that it enables businesses to reach a worldwide customer population, so that customers can survey, select, and purchase products and services from business around the world (Al Kailani & Kumar, 2011). Most of the consumers search for reviews and comments from different sources to help them make their buying decision. Many online users trust what their friends, family and even strangers comment online about a product or brand. These users observe reviews and ratings to reinforce and facilitate their decisions. Accordingly, many people have gone into a store because of an online experience. Some people read different sites, yet others participate by jotting comments, rating sites, reporting satisfactions and dissatisfaction and liking or disliking products. The creation of content and assessment of products by consumers influence other buyers and the public opinion. This implies that marketers should respond to negative content in a responsible way, since a negative comment have a great impact on consumers’ behavior. Most customers tend to relate more to a company after identifying distinct replies. While positive reviews reduce risks and increase sales. Since social media networks allow users to share content and interact, it has changed how consumers and companies communicate. Moreover, using social media, companies convince users to adopt ideas by sharing appropriate information about the product. Promotions, advertisements and links posted on social media sites (Facebook and twitter) are shared by marketers are then shared or retweeted by users. Users are converted from fans to consumers because companies encourage these buyers to advertise their purchases among friends. Many users recommend a product to their friends after a previous experience with that brand. In that case many consumers who receive a recommendation from their friends have purchased the recommended product. This sharing of information, emotions and experiences among millions of users increase the market share of the company and strengthen the position that the brand occupies in the minds of consumers. In this way, manufacturer’s market their products by means of these networks and have the opportunity to reach the target mass immediately (Boyd & Ellison, 2008). Marketers should recognize the « ambassadors » of their products that mainly create buzz about the company. In addition, user-generated content have an important impact on consumers.

Social media websites provide an opportunity for businesses to engage and interact with potential consumers, encouraged and increased sense of intimacy with consumers, and build all important relationships with potential customers (Mersey, Malthouse, & Calder, 2010). Obviously, customers value organizations that discuss solutions with them using chat rooms, discussion forums, and live chats. Today companies are in constant contact with users to control and solve problems. These conversations increase positive attitudes and perceptions towards the company that help in building brand equity by linking many emotions, loyalties and experiences to the company. The unique aspects of social media and its immense popularity have revolutionized marketing practices such as advertising and promotion (Hanna, Rohn & Crittenden, 2011). People now open these ads more often which is a positive reaction to such a marketing instrument caused by an attraction of customers towards interesting offers and products that they desire to learn more about. With social media, word of mouth advertising can go to millions by a single click and the help of brand ambassadors that spread the world about a company’s product.

In conclusion, managers should be aware of the impact of social media on consumers. Social media affects the behavior of consumers from information acquirement to post-purchase behavior. Accordingly, a company using this innovation can evaluate current and potential consumers and determine their preferences from ideas, thoughts, shares, likes, complaints, reviews and conversations. Businesses must stay ahead of the game and utilize every opportunity to improve sales, marketing and customer loyalty (Bessi, 2013). Using social media platforms companies improve relationships with customers, build and sustain high levels of trust that influence their purchase decisions. Companies must be alert that users control the content on social media, so it is the brand responsibility to foresee how consumers will purchase the products and relate to them. A company that is aware of consumers’ reaction to different characteristics of goods, prices and advertisements tricks has advantage over its competitors (Kotler, 2009).

 

 

 

 

 

 

 

#La meilleure façon de transformer un hashtag en trend

   C’est Quoi Un Hashtag ?

Le hashtag « ou mot cliquable en français » est un mot-clé qui consiste à être  marquer dans une publication. En effet , ce mot doit porter le sujet de notre poste . Le mot « hashtag » vient du réseau social américain Twitter qui utilise ce mot depuis l’année 2009. Ce mot est associé à un lien hypertexte guidant vers une page résultant du moteur de recherche de Twitter . Ensuite , quand ce    mot-clé est utilisé beaucoup , nous serons dans ce qu’on appelle « Le Trend » .

  Comment Transformer Le Hashtag En Trend ?

  Après Twitter , Facebook suivis par Instagram , a commencé l’utilisation du hashtag en juin 2013 . Ces deux derniers l’ont utilisé pour la rapidité et le ciblage lorsqu’une photo est postée. Transformer notre hashtag en trend est difficile à faire . Il faut respecter deux choses : le sujet de notre hashtag et sa distribution .En effet , il existe cing facteurs qui peuvent augmenter ou diminuer la chance de notre  » hashtag trending « .

Le premier , c’est de créer un sujet amusant et intéressant. Les médias sociaux consistent à créer des conversasions qui seront ensuites partager et cela en creyant un hashtag qui comporte un sujet que les gens aiment discuter , par exemple #ilovefridaybecause , #football …

Le deuxième facteur qui est le plus important c’est d’avoir beaucoup de followers qui vont soutenir notre sujet en le partageant , puisque à partir de ce partage , les followers des autres vont pouvoir voir notre hashtag et l’utilisé , ce qui va le répandre d’une facon très vite à tous les pays du monde .

Le troisième facteur c’est le « Timing » . Il faut savoir quand élaborer notre hashtag . A titre d’exemple , on ne peut pas envoyer notre hashtag au moment où tout le monde est au travail , ou quand tout le monde est endormis . Le meilleur moment pour élaborer notre sujet hashtag est pendant le weekend par exemple , quand tout le monde est au repos devant son appareil électronique . Or, si notre sujet est à propos de l’oscar par exemple , il faut alors envoyer notre hashtag #Oscars au moment où l’oscar ou n’importe quel event est entrin de se passer .

Le quatrième facteur c’est de voir ce qui est « trend au monde  » , c’est a dire ce que les gens sont entrain de parler le plus . Par exemple , si les gens parlent beaucoup du régime alimentaire , nous élaborons un hashtag concernant le sujet du régime alimentaire . Passant au dernier facteur qui est tres important et tres facile , c’est d’utiliser de plus en plus notre hashtag .Si par exemple nous sommes sur twitter , on doit faire beaucoup de tweets contenant le hashtag qu’on a créé .

D’autre part, le hashtag peut server beaucoup en marketing . En effet , le hashtag est  devenu l’outil d’or du marketing car il transcende non seulement les plateformes médias, de Twitter à Instagram en passant par Google ou Facebook, mais il permet également de poursuivre le dialogue au-delà d’une campagne. Par exemple, on peut mettre hashtag la marque sur laquelle on travaille , #Zara , #Mac , #Moustache , etc..A ce moment la , toute personne qui écrit zara ou mac ou moustache va voir les postes contenant ces hashtags , donc le hashtag peut etre considerer comme un web marketing .

  Hashtag ou Web Marketing ?

  Ainsi, un hashtag permet d’atteindre une audience qualifiée. Les gens qui font une recherche en utilisant le hashtag voient apparaître toutes les publications associées a ce hashtag . D’où , c’est un excellent moyen pour render notre marque ou sujet plus connus .

#hashtag                   #zara