Archive for Technology

Cyberstalking: towards an obsessive society



How much is too much attention?

Stalking is defined by Pathé and Mullen as « a constellation of behaviors in which an individual inflicts upon another repeated unwanted intrusions and communications ». For a long time, talking about stalking meant pinpointing a serious psychological disorder; to stalk, one had to physically and repeatedly follow his object of obsession. Today however, the stalking phenomenon takes an entire new dimension, infiltrating a new platform; the internet. We are witnessing an expansion of what we call cyberstalking (or online stalking), now troubling an entire society; the excessive following and watching happens online.

The internet: the new binoculars

It is a secret to no one that with the emergence of the internet and of social media came a new definition of intimacy. We are willing, along millions of people on the planet, to open the windows that lead into our lives, exposing thoughts, emotions and pictures that were once carefully kept private. But our desire doesn’t stop here. We are also willing to peak into other people’s lives, which often leads to trespassing their privacy. Here lies the paradox of cyberstalking: we allow people to stalk us and they allow us to stalk them. However, if we knew how many people obsessed over our posts, would we be as happy to share with them our experiences? A “like” figures one time on our pictures, a “seen” once on our stories, but how many times people see them again? How much time do they spend lingering on our posts? How many people do they show them to? All this is unknown information. By accepting a friend or a follow request, we put our lives in their hands; literally. But do we really know how trustworthy they are?

Here are some confessions of young people regarding their use of social media.

Social media; feeding our obsession

When it comes to stalking, whether it’s online or in real life, one thing is sure: obsession is always involved, always. That said, social media not only allows us to obsess over other peoples’ lives, but also sometimes creates the obsession or feeds it, helping it grow. We can think of two categories of possible targets. The first one contains celebrities, famous people, some who even make money out of peoples’ obsession. However, another target is possibly you, me or any human being who shares information online. When I say information, I mean any information really. In fact, even when a person isn’t active in terms of posting pictures and texts, his only participation (likes, comments, etc.) can be stalking material. Platforms such as WhatsApp can help a stalker track what times we are online or not, and this alone can feed his obsession. Facebook and Instagram give similar information about the times we go online. The term itself “last seen” reveals a lot. Seen by who? That is the question. Research shows that 24% of cyber stalkers are ex-lovers. This isn’t surprising since stalking is obsession themed. Nevertheless, this means that many brokenhearted people lie secretly behind their phones, watching their ex-lovers’ every move. Is social media making the healing process impossible? Can we ever really get over the ones we used to love when their intimacy is still within arm’s reach?


6 Things to Know About DNA Testing


6 Things to Know About DNA Testing

The search for our identity – who we truly are and our relation to others – is one of the great unifying human experiences, shared by everyone on the path of self-discovery. DNA testing is now able to provide some answers for our collective fascination with ourselves as individuals. Many companies are now providing DNA testing services and the number is continuously on the rise. However, how much of the overly sensationalized media information about DNA testing is true? Here are some of the main facts to know:


The first step in DNA testing is to collect some of your saliva then seal the sample in a container and mail it to the lab in a pre-labelled envelope or box. Six to eight weeks later, the results appear online. This allows you to get information about a multitude of things such as ancestry, risk factors, and allergies, all for a relatively affordable price.


DNA testing companies search your DNA for certain genetic variants. The building blocks of DNA are called nucleotides, which come in four varieties—A, T, C, and G (adenine, thymine, cytosine, and guanine, respectively). Altogether, this genetic information is called the genome. DNA testingcompanies determine which of the four letters is present at many locations in your genome. Much of the sequence is shared among humans, so the companies focus on specific letters that vary from person to person. These variations have biological relevance, allowing us to determine skin, hair, or eye colour and even risk factors to major diseases.


Most people have a mixed heritage they are unaware about. Companies use various methods to determine ancestry. Usually, the customer’s DNA is compared to a reference which represents populations from different geographical regions. As research with a more diverse range of people, companies are better able to analyse the genome, providing more detailed ancestry information to people from all over theworld.

Companies are also able to determine our maternal and paternal lines. We inherit our mitochondria—the parts of our cells that make energy—from our mothers. Some companies offer a mitochondrial DNA test that allows you to find your maternal ancestors. Similarly, men can learn about their paternal line through the Y chromosome, which is passed from father to son. Women can find their paternal haplogroup through their biological father or brother.

A home DNA test might even tell you that you’re a little bit Neanderthal, which is especially common in Caucasian and Asian people!

DNA testing services allow customers to see whether other users of the same service are biologically related. This is an added benefit for anyone assembling a detailed family tree, as well as any adoptees wondering about their biological families.


While genetic testing might reveal your inability to detect the unique odour of asparagus pee, most people are seeking deeper information, such as whether they have genetic variants associated with diseases like Alzheimer’s or breast cancer.

DNA testing companies have been granted permission to give customers informationabout certain mutations in the genes BRCA1 and BRCA2 that dramatically increase the risk for breast and ovarian cancer. Some people with a faulty BRCA gene take precautions to prevent or detect cancerearly, including undergoing preventive double mastectomies, as Angelina Jolie famously did in 2013.


Some home DNA testing companies ask customers to participate in research, answering questions about everything from their sleep habits to their personalities. The goal is to discover previously unknown associations between genetic variants and specific traits. The more people recruited to the study, the more likely the study will be able to identify genetic factors that impact the trait or condition being studied.


One company, Genos, charges $499 to sequence a customer’s entire genome, and then offers to connect them with genetic researchers. Participating research partners can offer $50 to $250 to Genos users for completing a study intended to find links between their genetic information and any trait or condition the researchers are studying, including dementia, cancer, and infectious disease.

To know more about the process, look below to watch the video!






The day everyone skipped school

Fortnite is a multiplayer online battle royal game, it involves a 100 players dropping on an island and surviving the storm, the last one will get a victory royale.

The game now has more than 300 million players playing an average of 5 hours per day! The game is available on PC, PS4, Xbox One, and Mobile.

Fortnite: Battle Royale has been since than breaking records; on Youtube views and on streams on the Twitch platform.

So much success that famous people started playing the game with one the best Fornite players called Ninja; like Drake , Lil uzi , Traviss Scott and a bunch of famous football players.

After the great success of the movie “Avengers: Infinity wars”, Epic Games, the developer of Fortnite, had the crazy idea of collaborating the infamous characters from the movie for an intense gameplay.

Creating a massive hype in the gaming community, rumors and leaks started appearing.

Then the countdown happened.

Epic Games announced the release of Fortnite: Battle Royale X Avengers: Infinity War mash-up mode.

“Wield true power… the Infinity Gauntlet. Starting now, you can become Thanos in the Infinity Gauntlet Limited Time Mashup.”


This game mode was supposed to be released on Tue, May 8, 2018, at 11 pm GMT, but Epic games had technical issues releasing the patch note which lead to a late release, the update was released at 3 am GMT, everyone was awake, waiting for the game mode so they can jump into Thanos and destroy the world.


The massive influx of players logging in to play the game had to lead to servers to shut down, they tweeted:  » 4:00am ET (0800 GMT). There will be downtime. »

After an hours or so, the servers went up again, and everyone was STILL waiting to play the game, streams on Youtube and Twitch had the titles “ Skipping school to play fortnite” and everyone was watching them and playing at the same time.

If you liked this article make sure you share it with your friends! and if you like third-person shooters which require teamwork, be sure to give Fortnite a go. It’s FREE!

Link to the game official website

We wish you all a great summer and happy gaming !!

goats out.

Regulations Vs Internet freedom

The millennial generation is a generation unlike any other. We have touch screen computers, and iPhones that listen to our every demand such as, ‘Siri, can you remind me to take out my laundry in ten minutes? We engage on social media platforms such as Twitter and Facebook that allow us to share any detail of our lives- at any given moment. We are in constant communication whether it’s watching the daily news, browsing the Internet, or sending out a tweet. Yet, we don’t always associate the media with the Federal Communications Commission. We barely hear of the FCC. How does the FCC protect the public when it comes to media-related regulations? Is it really needed?

The Federal Communications Commission is an agency that few people know about, or know what its sole purpose. The one responsibility the FCC has is to regulate communication networks within the public sphere. Congress has authorized the FCC with an official order that states that they shall regulate and control the country’s communications networks according to the best interest of the general public. Communications networks aren’t the only media subject to regulation. The FCC has power over other consumer technologies such as smartphones, cellular companies, and even Wi-Fi. Although all these outlets need regulation, is there such thing as too much regulation?


President Obama has asked the FCC to regulate the Internet. The Internet is a virtual space that no one really owns, so what is net-neutrality? Net neutrality is the concept that Internet service providers should allow access to all content and applications regardless of the source, and without favoring or blocking particular products or websites. The fear here is that Internet service providers (ISP) can take full of advantage by profiting over Internet speed. They can sell their service packages according to Internet access because they have the technology to increase and decrease speeds. This power can heavily interfere the media

Major media companies can essentially pay corporations a significantly higher amount of money for priority service. A company such as Zara, being the fashion mogul that it is, can pay for quality service whereas an online shopping startup such as Miss Guided for example, cannot. The issue of net neutrality supporters is not that major media outlets will find a new way to fight with each other for market share, but that everyone else—bloggers, niche news sources and small websites in general—will be priced out of the market for priority service and consigned to a much poorer internet experience.

In early 2015, the FCC ruled some heavy regulation on the Internet. They began with reclassifying broadband access as a telecommunication service. This works to their advantage because it is subject to more regulation than normal. They also made it illegal for ISP to charge for priority service so that wealthy content providers cannot take advantage. It is also now illegal for ISP to increase or decrease internet speed for a fee. Many agree with this notion, while others think it was unnecessary.Print

Advocators believed that these rulings would keep the Internet open and free’. Peter Gregory, Research Fellow at the Institute of Public affairs believes net neutrality to be a techno socialism, stating the following,

Net neutrality is simply techno socialism—the application of an economic system to an innovation it itself could never have created. Indeed, the FCC rulings betray the free and unbridled pioneer spirit of the internet itself

The Internet is an open and free space, and indeed it should be left as such.


Citation List
1. Skorup, B. Who Needs the FCC? National Affairs, 26, p36-51
2. Gregory, P. Net Neutrality is Techno Socialism. Institute of Public Affairs Review, 67(2), p32-35.

What The Internet WON’T Tell You About Social Consumer

the social consumer

In recent years, with the growth of Internet, social media have become a virtual space that enables people to communicate, interact, and share their experience. As the frequency of using internet increases, the rate of social media use has also increased (Dryer, 2010). Due to the increase of popularity of social media, people nowadays spend more time on the internet leading to a change in the commercial life. Furthermore, customers use social networks to search for information, post feedback, and share their ideas with other customers and businesses. For this reason, companies started to develop strategies and alter social platforms to improve their brand images, increase sales revenue, and build relationships with their customers. Companies have designed entire departments committed to the design and control of social media within their organizational structures (Miller, 2009; Kelsey, 2010). Hence, in a commercial perspective, « consumer purchases are influenced strongly by cultural, social, personal and psychological characteristics » (kolter & armstrong, 2014, p. 164). Therefore, social media, a fundamental factor of the social characteristics, has a large impact on consumers’ behaviors and decisions.

Social media transformed people into users, and users into customers. Where few years ago the usage of Internet was bounded, now customers using this innovation can give feedback and create content through blogs and podcasts, YouTube, MySpace, Facebook, Twitter, Google+, LinkedIn, Yelp,Instagram, Snapchat, Tumblr, Pinterest and many others. The first step in the buying decision is awareness. Thus, customers before making a decision especially concerning high involvement products access information that they need concerning these products and services by means of social media. Indeed online social networks have profoundly changed the propagation of information by making it credibly and easy to share and digest on the internet (Akrimi & Khemakhem, 2012). As a result, social media provides an opportunity to promote and sell products. Undoubtedly, technology gives consumers the capability to explore products and judge them. Therefore, marketers work on offering social network platforms to add information about their products. These contents that contribute to the society should be designed to meet their needs. Mainly these contents posted through blogs, articles and wikis must be correct, accurate, easy and convenient. Many online consumers consider the social media sites as being beneficial and credible source for researching products. For example, customers search for store locations, compare prices, obtain product information, look for sales and offers. It is absolutely critical that companies display reliable and fresh information. Similarly, published contents must be up-to-date and guide targeted, current and potential customers to the right decisions by providing high quality information in order to meet their expectation and deliver the value proposition. When publishing valid and interesting content, customers will be attracted, delighted and satisfied. As a consequence consumers will trust valued information resources and they will become loyal customers in the future. These extra values help in increasing sales including online buying and in store shopping, maximizing profits, building image and strengthening reputation. Fuller et al. (2007) found that a favorable reputation can reduce customer concerns regarding a purchase, increase consumer trust and commitment toward the company and encourage online purchasing.


On the other hand, social media provides a platform for people to engage with their friends and share their experience with other users. Correspondingly, companies are utilizing these platforms as another tool to influence customers. Before making a decision many customers read what other people think about a particular product using social media. One of the advantages of internet is that it enables businesses to reach a worldwide customer population, so that customers can survey, select, and purchase products and services from business around the world (Al Kailani & Kumar, 2011). Most of the consumers search for reviews and comments from different sources to help them make their buying decision. Many online users trust what their friends, family and even strangers comment online about a product or brand. These users observe reviews and ratings to reinforce and facilitate their decisions. Accordingly, many people have gone into a store because of an online experience. Some people read different sites, yet others participate by jotting comments, rating sites, reporting satisfactions and dissatisfaction and liking or disliking products. The creation of content and assessment of products by consumers influence other buyers and the public opinion. This implies that marketers should respond to negative content in a responsible way, since a negative comment have a great impact on consumers’ behavior. Most customers tend to relate more to a company after identifying distinct replies. While positive reviews reduce risks and increase sales. Since social media networks allow users to share content and interact, it has changed how consumers and companies communicate. Moreover, using social media, companies convince users to adopt ideas by sharing appropriate information about the product. Promotions, advertisements and links posted on social media sites (Facebook and twitter) are shared by marketers are then shared or retweeted by users. Users are converted from fans to consumers because companies encourage these buyers to advertise their purchases among friends. Many users recommend a product to their friends after a previous experience with that brand. In that case many consumers who receive a recommendation from their friends have purchased the recommended product. This sharing of information, emotions and experiences among millions of users increase the market share of the company and strengthen the position that the brand occupies in the minds of consumers. In this way, manufacturer’s market their products by means of these networks and have the opportunity to reach the target mass immediately (Boyd & Ellison, 2008). Marketers should recognize the « ambassadors » of their products that mainly create buzz about the company. In addition, user-generated content have an important impact on consumers.

Social media websites provide an opportunity for businesses to engage and interact with potential consumers, encouraged and increased sense of intimacy with consumers, and build all important relationships with potential customers (Mersey, Malthouse, & Calder, 2010). Obviously, customers value organizations that discuss solutions with them using chat rooms, discussion forums, and live chats. Today companies are in constant contact with users to control and solve problems. These conversations increase positive attitudes and perceptions towards the company that help in building brand equity by linking many emotions, loyalties and experiences to the company. The unique aspects of social media and its immense popularity have revolutionized marketing practices such as advertising and promotion (Hanna, Rohn & Crittenden, 2011). People now open these ads more often which is a positive reaction to such a marketing instrument caused by an attraction of customers towards interesting offers and products that they desire to learn more about. With social media, word of mouth advertising can go to millions by a single click and the help of brand ambassadors that spread the world about a company’s product.

In conclusion, managers should be aware of the impact of social media on consumers. Social media affects the behavior of consumers from information acquirement to post-purchase behavior. Accordingly, a company using this innovation can evaluate current and potential consumers and determine their preferences from ideas, thoughts, shares, likes, complaints, reviews and conversations. Businesses must stay ahead of the game and utilize every opportunity to improve sales, marketing and customer loyalty (Bessi, 2013). Using social media platforms companies improve relationships with customers, build and sustain high levels of trust that influence their purchase decisions. Companies must be alert that users control the content on social media, so it is the brand responsibility to foresee how consumers will purchase the products and relate to them. A company that is aware of consumers’ reaction to different characteristics of goods, prices and advertisements tricks has advantage over its competitors (Kotler, 2009).








Les Voitures Autonomes, En ‘’route’’ vers le futur

L’histoire des voitures sans conducteur remonte beaucoup plus loin que la plupart des gens se rendent compte – Leonardo da Vinci a conçu le premier prototype vers 1478. La voiture de Leonardo a été conçue comme un robot automoteur alimenté par des ressorts, avec une direction programmable et la possibilité de fonctionner a distance

Les véhicules auto-conduisant ne sont pas encore légaux sur la plupart des routes. En juin 2011, le Nevada, les États-Unis sont devenus la première juridiction au monde à autoriser les voitures sans conducteur sur les routes publiques.

La voiture qui n’a pas besoin de chauffeur pour être conduite autrefois une idée limité au film de science fiction aujourd’hui une réalité plusieurs entreprise comme Nissan-Renault, Audi, Mercedes et Peugeot ce sont lancés dans cette cours effréné la technologie est la tesla avec sont auto-pilote ou encours Google et ca waymo des voiture qui n’ont pas de pilote et qui ce balade dans les rue reçement Apple a confirmer après plusieurs spéculation qu’elle aussi travaillé sur ce projet mais toute ces marque sont il prêt a lancer une voiture n’ayant besoin d’aucune intervention humaine ? et somme nous prêt a montée dans ces voiture d’ici 2020 ?

Les Yeux Et Les Oreilles De La Voiture.




Ce qui va permettre a la voiture de «voir» son entourage:

Les Caméras: la technologie la plus importante une simple caméra qui va élargir le champs de vision de la voiture que ça soit a 360 degrés ou de tout les coté ou un point de vue reprocher pour ce garer

Les Radars: qui sont les plus importants ils jettent des ondes radio autour, et tout comme les ultrasons, ils vont détecte les ondes qui rebondissent sur les objets Et revenir pour donner des détail et des informations pur éviter les collision

Les Lasers: contrairement au radar ils ne fonctionnent pas quand il pleut ou quand il y a de la brume ils donnent Une qualité d’image nettement meilleure, et les lasers peuvent aller assez loin, donc le voiture a une plus grande gamme de vue ils sont generalment placés dans une roue tournante sur le dessus de la voiture afin qu’ils tournent très vite, en regardant l’environnement autour d’eux

Capteurs Ultrasons: Généralement places dans les roue il permettre de mesurer la position des object proche ou très proche au véhicule comme les âtres voitures ou au parking

Ordinateurs Central Le logiciel d’intelligence artificielle (IA) dans la voiture est connecté à tous les capteurs et a reçu une entrée de Google Street View et des caméras vidéo à l’intérieur de la simule les processus de perception et de prise de décision humains et contrôle les actions dans les systèmes de contrôle des conducteurs tels que la direction et les freins.
Le logiciel de la voiture consulte Google Maps pour un préavis de choses comme les points de repère et les panneaux de signalisation et les feux de circulation.

GPS : Les signaux provenant des satellites GPS sont combinés avec des lectures des altimètres et des gyroscopes de tachymètres pour fournir un positionnement plus précis que possible avec les gps

Sommes-nous prêts pour ce changement ?

Hares Feghaly


Technology rising, cognition dropping!


Technology rising, cognition dropping!

 Related image

Do you know who Larry Page and Sergey Brin are? Google them. They are actually the founders of Google, an American multinational technology company that is used by more than 1 billion people a day. Google is one of the creations that came with technological development. This development caused a phenomenon that is called now, digitalism. Digitalism is defined as the unhealthy consequences that arise from the over use of digitalis in our world. Nowadays, information is handed to us on a silver plate and it will definitely be easier for the upcoming generations. That is why college students from around the world, specifically in Lebanon, heavily rely on their computers/ipads and the Internet to get their work done. This will lead us to question how the regular utilization of E-learning, E-books, and the Internet for knowledge gathering in Lebanon is affecting their cognition by altering memory capacity, reducing learning achievement, and controlling organizational behavior.

Image result for Modern computers, invented in 1940

Modern computers, invented in 1940, are distinguished from old computers by their ability to be programmed, that is, their ability to perform tasks on their own through encoded instructions. In 1990, when the Internet became recognizable, all computing devices worldwide became connected. Through it, information about the world, research, and media… was easily communicable and freely accessible by anyone at anytime. The indispensability of these devices is increasing more and more and they’re becoming an essential part of human beings’ lifestyles. Therefore, many researches were conducted to examine the advantages and disadvantages of computers. Especially, humans began to rely cognitively on devices like E- learning, Mobile-Learning, Google… that replaced human intellectual capacities like memory, computational capacity, and many others. This reliance is shown, through different academic researches, to decrease human cognitive abilities such as learning, memory, executive control, and many others. This is why, in this research, we will examine how this overreliance harms human’s cognition, which is important not only to try to limit the harmful effects of these devices by finding alternatives that could compensate or decrease these negative effects, but also to be able to design better technologies that still have the benefits of current ones but do not harm individuals in this way. Thus the challenge of creating a device that suits human needs without harming them.

Image result for having easy access to the Internet regresses human’s memory

Firstly, having easy access to the Internet regresses human’s memory capacity in different ways. For example, the ability to find all the needed information on Google and to save every material on computer drive can push lazy students to rely solely on their computers/ipads. This way, less information is memorized due to its availability online or on the device. Other than that, students focus more on remembering the sources of their information rather than the material itself. Despite that, college students still regard technology as one of the most important discoveries, providing them with all kind of needed information whether it’s for a biology course or an Arabic course. Additionally, technology helps them with their studies and their research. This way they can’t forget anything and they feel relieved to always be able to look up any forgotten material. That’s why, research are showing that when students want answers for any educational questions, they immediately seek their computers and the Internet before trying to think about it themselves. Even though students think of technology as their life saver in anything related to school/college, studies are showing the exact opposite. Easy accessibility to computers and the Internet decreases human’s ability to recognize and recall information. Instead of having information encoded in student’s brains, they have it on their computers. Therefore, technology impairs memory, causing difficulty for students in retrieving information, especially during exams, affecting consequently their performance

Image result for negative effects of technology

Secondly, relying on technologies in education reduces learning achievement. In fact, the excessive use of E-learning, E-books, Mobile-learning to gather information about the world creates distraction, and bombards students with loads of information. For instance, most people are distracted by other components on the device used for learning like using whatsapp, reading, or even playing games. Also, these technologies provide a great load of data about a subject, which often keeps the main point and its essence blurred. Consequently, as technologies provide lots of distraction and a burden of information, the encoded knowledge decreases. Actually, some research explains that divided attention caused by diversion during learning lowers learning performance. Furthermore, research on cognitive-load theory proves that combining “real-world” data with information in mobile-learning decreases learning achievement. However, it is believed that these technologies are beneficial because they are easily accessible and provide quickly more information about a certain subject of interest and in different aspects, which enrich our knowledge about it. But, new studies show that this “overload” of information affects cognition negatively, especially memory, which decreases learning outcome and thus performance. Therefore, the dependency on new devices to gather knowledge is harmful for learning.

Image result for negative effects of technology

Finally, the excessive use of Internet affects and reshapes human cognition in many ways. As mentioned before, human access to a variety of information through the internet as well as the availability of numerous applications on phones, laptops, or online can lead to distraction and weakness of memory. On the other hand, it also causes the emergence of addiction to certain non adaptive behavior such as addiction to video games or aggressive and criminal behavior.

It is important to acknowledge the benefits of technology as they facilitated human’s lives in different aspects, and it would be naive to say that technologies only harm human beings. However, it is important to evaluate the harm in technologies to be able to improve them while maintaining their benefits. Certainly, technologies facilitated access to data and made different computational processes easier, but over relying on these technologies in the simplest task limits the use of human brains’ full potential in different areas of knowledge gathering, memory, and analysis. Moreover, the world is witnessing the replacement of mankind by machines because of their superior capacities in certain tasks, however one can’t ignore that humans created these machines in the first place and therefore machinery capacities are only a small part of human capacities integrated in them. Human beings have essential capabilities beyond machines such as emotions, rational thinking, and capability to relate to others. Human’s high cognitive abilities are being affected and decreased through time because of their reliance on technologies more frequently than they rely on themselves.

Related image

Development of technology is seen as a beneficial phenomenon by the majority of college student .We concluded that, students are not using their own capacities thus they are unaware of how much they are capable of achieving by using them, and how much they’re reducing them by not using them. Their reliance on technological tools can affect their ability to analyze, to interpret data, and to focus, memorize, and learn. The overconsumption of technology affects individuality, human relations and replaces “humanness” with machines. However, humans are not only being replaced by machines, but they are actually becoming one. Exercising regularly on storing information, retrieving it, and relying on own cognitive capacity for intellectual work can increase cognitive abilities and therefore allow humans to benefit from their “natural” gifts.


Apple unveiled that it striving to make all of its products from renewable or recycled materials.

“We’re actually doing something we rarely do, which is announce a goal before we’ve completely figured out how to do it, So we’re a little nervous, but we also think it’s really important, because as a sector, we believe it’s where technology should be going.” said Lisa Jackson, Apple’s head of environmental policy, in an interview with Vice News.

This lofty goal will be attempt due to a robotic system named Liam. It has been under development nearly 3 years ago.At this stage it will focus on the iPhone, but apple works to extend the system to handle other devices and recover resources.

How Liam works ? Watch this video.. [embedyt][/embedyt]

Gary Cook, a senior analyst at Greenpeace International said: “Apple’s commitment to 100 per cent recycled materials is ambitious, and highlights the need for greater urgency across the sector to reduce resource consumption and e-waste that are causing significant impacts on the environment and human health.  Transitioning to non-virgin raw materials will help to decrease the demand for mined metals and other inputs, and increase recycling rates of electronics directly.”
“This commitment, and Apple’s recent progress in transitioning its supply chain in Asia to renewable energy, puts it far ahead of others in the sector. Major IT brands such as Samsung, Huawei, and Microsoft should quickly match Apple’s leadership, if they don’t want risk falling even further behind.”

Apple said it collected more than 40,000 tons of e-waste in 2014 from recycled devices, according to Bloomberg. Jackson told Bloomberg the company tries to collect and recycle 85 percent of the devices produced seven years earlier.

Apple said “to start, we’re encouraging more customers to recycle their old devices through Apple Renew. And we’re piloting innovative new recycling techniques, like our line of disassembly robots, so we can put reclaimed materials to better use in new products. It’s an ambitious goal that will require many years of collaboration across multiple Apple teams, our suppliers, and specialty retailers but our work is already under way.”

I think as a consumers, we should support this goal in
order to reduce the environmental impact of the CO2.