Archive for Apple


Apple unveiled that it striving to make all of its products from renewable or recycled materials.

“We’re actually doing something we rarely do, which is announce a goal before we’ve completely figured out how to do it, So we’re a little nervous, but we also think it’s really important, because as a sector, we believe it’s where technology should be going.” said Lisa Jackson, Apple’s head of environmental policy, in an interview with Vice News.

This lofty goal will be attempt due to a robotic system named Liam. It has been under development nearly 3 years ago.At this stage it will focus on the iPhone, but apple works to extend the system to handle other devices and recover resources.

How Liam works ? Watch this video.. [embedyt][/embedyt]

Gary Cook, a senior analyst at Greenpeace International said: “Apple’s commitment to 100 per cent recycled materials is ambitious, and highlights the need for greater urgency across the sector to reduce resource consumption and e-waste that are causing significant impacts on the environment and human health.  Transitioning to non-virgin raw materials will help to decrease the demand for mined metals and other inputs, and increase recycling rates of electronics directly.”
“This commitment, and Apple’s recent progress in transitioning its supply chain in Asia to renewable energy, puts it far ahead of others in the sector. Major IT brands such as Samsung, Huawei, and Microsoft should quickly match Apple’s leadership, if they don’t want risk falling even further behind.”

Apple said it collected more than 40,000 tons of e-waste in 2014 from recycled devices, according to Bloomberg. Jackson told Bloomberg the company tries to collect and recycle 85 percent of the devices produced seven years earlier.

Apple said “to start, we’re encouraging more customers to recycle their old devices through Apple Renew. And we’re piloting innovative new recycling techniques, like our line of disassembly robots, so we can put reclaimed materials to better use in new products. It’s an ambitious goal that will require many years of collaboration across multiple Apple teams, our suppliers, and specialty retailers but our work is already under way.”

I think as a consumers, we should support this goal in
order to reduce the environmental impact of the CO2.